Active work with content monitoring is important in all industries, but remember: all industries, companies and organizations have different needs, which is why it is important to adjust your monitoring to your industry. It is easy to search too broadly and monitor too many different sources, which results in irrelevant content that takes time to go through. In this blog post, I list my best tips for customizing your content monitoring to get a more relevant and useful result that will save both time and money.
Define your company's content monitoring needs
Regardless of whether you are already working with content monitoring today or looking to get started, start by defining your industry and needs. Two good questions to ask yourself:
Do you need to monitor the product, competitors, market, regulations, research, or maybe all of these?
What content does my company need to collect within each category and what results do we want to achieve? Set up purposes and goals with the monitoring.
Avoid searching too broadly
It is easy to think that you need to search broad and big in all sources you can come up with. But the truth is that you will get results that do not really match the need, which will lead to you having to go through many irrelevant results to sort out the relevant ones. Instead, decide which sources are actually interesting and important based on the needs of the company.
Win time by gathering content in one place
Googling, reading newsletters and googling some more... There are many ways to search and collect content. It can be articles, reports or social media posts whose content is very important for you to read and take action on. Hoodin's robots search for content and collect the results into the platform for your company's project. You can then save, edit, delete or forward the content to a colleague directly in your feed. I promise that you will save lots of time by managing your monitoring in one place.
Group the sources and decide which ones you want to monitor and with which keywords
Another step for a smarter and more effective content monitoring is to group the sources and decide which ones you want to monitor. It is also a good idea to determine in advance which keywords you need to further narrow each source's results. Hoodin's platform helps you through curated groups containing sources for each category. The groups are determined based on which industry you work in and which sources you need to monitor. Hoodin offers industry-tailored solutions to help your business get an effective, relevant and useful result from your content monitoring.
Emmie Olsson, Hoodin