Updated: Apr 20, 2020
To continuously collect information from digital channels could be a time-consuming task, but is something that any company would gain both short and long term values from. Being a reactive rather than proactive company may cause enormous costs and it will cause overall development of the business to stall. Hoodin works to simplify the monitoring of digital content by offering the ability to automate the entire process. Hoodin´s robots monitor and collect the information from sources that are relevant to the business and give the user access to the content via Hoodin´s cloud-based platform.
Getting started with your company's content monitoring for insights may feel difficult and time-consuming, But don't fare, it is an interesting task and you will get well rewarded within short time. In this blog post we have listed a step-by-step guide to get started with the monitoring.
1. Have a clear purpose for the monitoring project.
A clear purpose is an essential part of a good content monitoring project. A great start is to think about what your company, product or service needs to monitor and for that purpose. It may be that you need to keep track of your competitors in order to deliver accurate marketing. Another purpose may be to take action on incident reports. The purpose may also be more general, such as to keep track of the market in order to make important decisions and develop your business.
2. What sources do you want to monitor?
To know what sources you should create coverages on is the alpha and omega in this process.
Which sources you want to monitor depends on your purpose, where your product or service is mentioned and maybe also which sources your audience uses. The sources can be anything from social media and events to databases, magazines and industry news.The good news is that Hoodin as a platform will introduce the most relevant source for you industry. Besides the sources you recommended, you may create a collection of your own sources to monitor.
"To know what sources you should create coverages on is the alpha and omega in this process."
3. The keywords are relevant Searching for content on relevant sources does not work as good without relevant keywords. It is important to think through the keywords properly to actually find valuable and useful content. Some questions to ask: What word or words do you need to use to find what you are looking for? What content do I not want? Use exclusive words for this.
4. Process the result
It is important to not only search and collect the content, but also to use the material to create results and business value. In the Hoodin platform one can choose to share the content internally or share it externally via social media or the website. Our main goal is to make the process as simple and worth-while as possible.
Want to learn more how Hoodin is designed and can simplify your content monitoring? Book a demo here.
Emmie Olsson, Junior partner & market manager