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3 important trends in website building, with a great example.

Updated: Feb 6, 2018

In this blog we will talk about three trends that you should embrace already today. At the end you will get introduced to a perfect example of how one of our clients build their website according to the trends.

Here is what you should take into consideration regarding your digital platforms :

  1. Content velocity - which means the speed of which you create and produce your content and how often it is changed. Why? People will rarely come back to your platform unless they will be given something new. We live in a time where we expect novelty and thrills continuously.

  2. Responsiveness to current events - make sure you have tools to keep you up to date with news and events that can be relevant to your target audience. In the information-rich society, your readers expect their information sources to be ahead and aware of other areas of interest, related to your core expertise and offerings. The right tools to achieve this also facilitate to excel when it comes to content velocity.

  3. “Going headless” - which ultimately means that you separate the systems that deal with the presentation (front-end), from what is going in on in the back. This is a strategy increasing in popularity as this way of building websites or other digital solutions allow for more flexibility in combining functionalities to a front-end.

This post contains some information from a keynote by 24HR, a digital agency in Malmö, who talked about the headless web and pointed out how we should consider CMS and other systems to be connected to a front-end through API, instead of being of the belief that one CMS may serve all needs.

Another explanation of "being headless" comes from Sprier Group, with a clear model:

“A headless – or ‘decoupled’ – CMS focuses solely on how content is managed in the backend. It includes only editorial and management features, with no concern for how information is presented. Think of it as one of today’s popular marketplace platforms, like Drupal or WordPress, but with the entire front-end removed. It’s a CMS, without the head.”

Illustration borrowed from Sprier Group

Summarized, one may say that these trends are about creating a digital presence that your visitors enjoy and find useful, and that you need to have the tools that enable the creation and maintenance of it, in an efficient and effective manner.

How does Hoodin comply with the trends? Well in fact, Hoodin is designed around these trends. We want to help you create a lot of quality content, faster.

Here is an example of how Hoodin allow our clients to tap into the three mentioned trends: Eventmagazine, a Danish magazine, available digitally and in print, is presenting events and places to visit in Copenhagen with surroundings, as well as editorial content. The perfect city guide with all the information needed for inhabitants and visitors of Copenhagen.

What look like

By using the Hoodin Content Curator, Eventmagazine can:

1: Provide loads of relevant content, updated several times a day (by the help of automation)

Eventmagazine are using Hoodin to facilitate the content creation for their digital platform- To maintain such a site, could mean numerous hours of research and writing but as they have the Hoodin Content Curator, Eventmagazine gets suggestions of events and places to publish fit for their requirements and the profile of their readers, straight into their CMS (Hoodin Content Curator). Some of the content can even be published automatically, for example by fetching content straight from approved event organizers or other content sources.

2: Be current, and quickly react and respond to news or events relevant to their audience

As the Hoodin Content Curator feeds the editors with potential content and inspiration the editorial staff can directly respond to events and news and make it their own content, by following sources and link back to original source.

3: "be headless" and therefore prepared for service add-ons

This site is built on our API, meaning that what you see is not something designed in the Hoodin Content Curator. Hoodin is simply involved with the content, which is basically suggested to the editors who pick, choose and edit as they please. If Eventmagizine would like to change their layout tomorrow, or add other systems and services to integrate to the site, such as a booking systems or a live video broadcast service they could. Working with our API allows Eventmagazine to be flexible, and as editors, to focus on the content.

We therefore want to encourage you to not overcomplicate stuff, but also underline what we do: if a lot of the content you want to share with your readers and site visitors is already out there somewhere on the World Wide Web, why waste time on finding it and reproducing it? If you have the thought “there must be a smarter way to do this” there probably is, and Hoodin has handled some of it.

If you are curious or have ideas on how to make your content creation efforts more effective and less time consuming, please book a demo, get in touch or browse through our site for more inspiration


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